AGRI-TOURISM: INNOVATIVE INCOME GENERATING ACTIVITY FOR ENTERPRISING FARMERS

Author's Name: K.S. SOWMYA, C.D. SRIKANTH & M. SUDHA
Subject Area: Social Science and Humanities
Subject Business Management
Section Research Paper

Keyword:

Agri-Tourism, Rural Life, Farmers, Income, Traditional culture


Abstract

The Agri-tourism ventures were started by the Ministry of tourism in 2003 with the objective of showcasing rural life, art, culture and heritage of farming locations and it includes exhibition of art, craft, traditional textiles, customs, games, unique ways of preservation of rural heritage, farming and agro based products in that location. The objective is to generate revenue, and elevate the rural community, socially and economically. In one farm in Malegaon, near Baramati, in Maharashtra state (maintained by Agriculture Development Trust, Malegaon), total area under cultivation was about 110 acres, primarily used for agricultural purposes, out of which 65 acres were being used for Horticultural plantations consisting of various seasonal fruits farms. The added attractions there were the poultry farm, dairy farm, goat farm and most visited point was a silk processing unit.

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