| Author's Name: |
Dr. Alejandra Lopez Salazar |
| Subject Area: |
Social Science and Humanities |
| Subject |
Other |
| Section |
Research Paper |
Keyword:
Corporate Social Responsibility, Purchasing Behavior, Consumer Social Responsibility, Food Industry.
Abstract
The aim of this paper is to analyze the relationship of the social awareness of the consumer with willingness to pay premium prices for products from Socially Responsible Companies (SRC), as a function of consumer`s socioeconomic status and educational level. We surveyed 270 consumers in the city of Celaya Guanajuato, Mexico, and we found that consumers are willing to pay a higher price for products that are produced by SRCs and depends on both the socioeconomic and educational level.