EFFECTS OF SALES MANAGEMENT OF CONSUMERS’ BEHAVIOURS IN SOME SELECTED BUSINESSES IN ADAMAWA STATE

Author's Name: Dr. SANUSI BELLO
Subject Area: Social Science and Humanities
Subject Business Management
Section Research Paper

Keyword:

Consumer Behavior, Sales management


Abstract

The aim of this study is to examine the effects of sales management on consumers behaviours in some selected businesses in Adamawa State. The basic purpose of this it is to find out how such factors are behind, the success of consumers behaviours, attitudes, acceptance and perception of products offered to the market by the businesses. The sales management is the most important factor. The consumer buying behavior is dependent on the ‘sales management and on its features. Both these are important mediums utilised by practitioners to influence buying behaviour and to increase sales. One of the implications of this research is that while consumers might be more attentive to a sales-management activity, such as a promotional pamphlet distribution, the attitudes to this spec activity might not be as positive as other activities that are often less notable. Due to increasing self-service and changing consumers’ lifestyle the interest in marketing strategies as a tool of sales promotion and stimulator ‘of impulsive buying behavior is growing increasingly. So package performs an important. role in marketing communications, especially in the point, of sale and could be treated as one of the most important factors influencing consumer‘s purchase decision.

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