EMOTIONS AND THEIR IMPACT ON THE BENEFICIARY`S DECISION TO COOPERATE WITH THE OFFEROR

Author's Name: Maria Barabas
Subject Area: Social Science and Humanities
Subject Business Management
Section Research Paper

Keyword:

Relation of Economics to Social Values, General Education


Abstract

Emotions can create value not only in interpersonal relationships but also in the economic world. This article deals with the coproduction between the part who offers and the beneficiary of educational services from the point of view of the mutual transmission of emotions, which leads to the increase of the level of satisfaction and willingness of the receiver to collaborate. The use of the phrase "co-production between producer and consumer" reveals the importance of knowing the difference between co-operation and co-production, as stated in the article. Robert Shiller, Nobel Prize-winner for Economic Science in 2013, said that "the challenge is to combine the mathematical information of the economy with the types of adjustments that are needed to match models to its irreducible human element." (Shiller, 2013) It is precisely what we want to capture: the human element of the economy, when, beyond the economic policies that govern state at macro level, we are confronted with the significant issues of preferences, mentalities and motivations that guide the demand and the supply. The methodology used is the survey with a questionnaire in educational units from different regions of Romania, aiming to perceive coproduction in the educational services and the motivational factors of the participation in the teaching-learning-evaluation activity.

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