| Author's Name: |
Grazyna Piechota |
| Subject Area: |
Social Science and Humanities |
| Subject |
Management |
| Section |
Case Studies |
Keyword:
Taiwan, image, ROC, democracy, national identity soft power, pragmatic diplomacy, flexible diplomacy.
Abstract
Taiwan, as a country, despite its diplomatic isolation, participates in international relations enjoying a special interna-tional legal status. The aim of the present article is to find these elements of shaping the image of a country that are exhi-bited in Taiwan s promotion in the international arena. Particular attention in the article is paid to the analysis of influ-ence of shaping Taiwanese identity and ongoing democratic processes in the country, aimed at guaranteeing civil liber-ties, as important elements in the creation of the image of the Republic of China. A separate issue that has been analysed in the article is the image of Taiwan that emerges from materials broadcast by selected global TV channels.