THE GUIDANCE MECHANISM AND MODEL CONSTRUCTION OF WE-MEDIA PUBLIC OPINION FIELD IN UNIVERSITIES

Author's Name: Wu Yan, Le Ziying, Wang Fan, Chen Bingsheng and Li Mengshan
Subject Area: Social Science and Humanities
Subject Education
Section Research Paper

Keyword:

We-media; university; public opinion field; guidance mechanism; model construction


Abstract

The we-media public opinion field in colleges and universities is a new type of media discourse space in the Internet plus era. The carrier is mobile, the topic is real-time and interactive, the scene is immersive, and the group is agglomerate. Under the combined effect of the psychological field, social field, media field and political field, the we-media public opinion field in colleges and universities is both the "pressure reducing valve" of college students and the "microscope" of social problems, and it also forms an impact on mainstream public opinion. Therefore, the correct guidance of we-media public opinion in colleges and universities is the focus of we-media research field. This paper elaborates three kinds of guidance mechanisms, including latent guidance, case-solving guidance and interpretation guidance of we-media public opinion field, as well as the subject, object, carrier and important figure of the construction of we-media public opinion field in colleges and universities, providing reference for the construction of positive, healthy and upward guidance mechanism and model construction of we-media public opinion field in colleges and universities.

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