Author's Name:	Agus Krisnadi, Azhar Affandi, Undang Juju, H. Juanim, Sidik Priadana, Iman Sudirman & Didi Turmudzi
Subject Area:	Social Science and Humanities
Subject	Psychology
Section	Research Paper

customer trust, customer value, psychology, purchase decision, service delivery

This research was conducted at a hospital in the city to analyze the influence of psychological and delivery of services to the purchasing decision, the psychological influence of consumers and the delivery of services to value for customers and influence purchase decisions for customers also value the trust of patients partially or simultaneously. The method used in this research is descriptive survey and explanatory survey. Data was processed by using path analysis. The amount of the contribution of psychology of patients and the delivery of services to the purchasing decision is 66.02%. The magnitude of the psychological influence of consumers and the delivery of services in determining the variation value for patients, amounted to 62.59%. Based on the analysis concludes that consumers psychological and influence purchase decisions of service delivery and value for the customer, and also affects the customers trust.