THE STUDY OF THE IMPACT OF INTELLECTUAL CAPITAL ON THE DEVELOPMENT OF INSURANCE AMONG INSURED PEOPLE

Author's Name: Ali HamidiZadeh, Ali Naghi Amiri & Elham Sheikholeslami
Subject Area: Social Science and Humanities
Subject Business Management
Section Case Studies

Keyword:

Intellectual capital, development of insurance, insured people, insurance company.


Abstract

As successful organizations possess distinct strategic resources, whose competitors do not, they have distinguished performance. Therefore, difference in resources has a significant role to create profit for companies. Main purpose of this research is studying impact of intellectual capital on the development of insurance among insured people in Asia insurance company and Mellat insurance. In addition to the study of three dimensions of intellectual capital (human, structural and customer capital), it seeks to study the comparison of the amount of effect in two above- mentioned companies based on insurance development among the insured. The present research method is applied in terms of goals and descriptive in terms of study method and is from survey branch. Population is the whole staff of central office of Asia and Mellat insurance companies in Tehran. 196 employees selected by Stratified sampling. Data collected is analyzed by One Sample T-Test, independent Samples T-Test, Friedman Test and Wilcoxon Test. The results indicate that intellectual capital and dimensions related, effect on insurance development among the insured of both Asia and Mellat insurance companies and the rate of the effect is equal in two companies.

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