CORPORATE SOCIAL RESPONSIBILITY AND SPIRITUALITY IN THE ZIMBABWEAN CONTEXT: A PARADIGM SHIFT IN CORPORATE UNDERSTANDING

Author's Name: Mehluli Pius Mlilo & Linda Maidei Mabwe
Subject Area: Social Science and Humanities
Subject Business Management
Section Research Paper

Keyword:

Corporate social responsibility, Spirituality, Sustainability, Ubuntu


Abstract

This work sought to establish the impact of spirituality on corporate social responsibility, little is known about the connection between the two within the Zimbabwean context. This chapter proposes spirituality as a sustainability strategy within the corporate social responsibility arena in the context of Zimbabwe. In this chapter, the component of spirituality is used as a key character of stimulating economic growth and work guiding principles. Spirituality is used to characterise the state of mind and attitude of an individual and how spirituality can have a positive influence to corporate performance. This work explores how corporate sustainability can integrate spirituality and assesses the benefits of spirituality towards corporate performance. Methodologically the study employed a descriptive survey and qualitative past researches as the research instrument to arrive at the results. The chapter critiques contributions of spirituality and how spirituality can nurture corporate performance. The results of the research reveal that corporates can be reliable, integral, professional and ethical after implementing spirituality into management. Hence, spirituality can be argued to have a great impact in influencing corporate social responsibility levels.

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